Emotional Drivers of Consumer Behavior

The Emotional Brain: Exploring the role of emotions in decision making and their influence on brand perception and purchase decisions. Neurobiology of Emotions: Understanding the neural pathways involved in emotional processing and their implications for marketing and advertising. Social Influence and Consumer Behavior: Investigating the neural basis of social influence and its impact on consumer preferences, including social proof, peer recommendations, and social media influence. Case Studies and Applications: Analyzing case studies that demonstrate the effective use of emotional appeals in advertising and branding and discussing strategies for leveraging emotional triggers to enhance customer engagement and loyalty.