Foundations of Neuromarketing

Introduction to Neuromarketing: Exploring the intersection of neuroscience and marketing and its relevance in understanding consumer behavior. Cognitive Processes: Understanding how the brain processes information, including attention, perception, and memory, and its implications for marketing strategies. Neuropsychology of Decision Making: Examining the neural mechanisms underlying decision-making processes and the role of emotions and cognitive biases in consumer behavior. Practical Applications: Discussing real-world examples of how neuromarketing research is conducted and its impact on product development, branding, and advertising.