Neuromarketing and Consumer Behavior

Neuroscience of Consumer Psychology: Exploring the neural basis of consumer behavior, including attention, memory, emotion, and motivation, and how this knowledge can be leveraged to drive sales and enhance customer satisfaction. Neuromarketing Research Methods: Understanding techniques such as fMRI, EEG, eye-tracking, and biometric measurements used in neuromarketing research to measure consumer responses to marketing stimuli. Applying Neuroscience to Marketing Strategy: Developing neuro-informed marketing strategies, including product positioning, pricing, branding, and advertising, to maximize customer engagement and sales. Neuro-Inspired Sales Techniques: Exploring sales techniques based on neuroscience principles, such as storytelling, social proof, scarcity, and anchoring, to influence consumer behavior and drive purchase decisions. Workshop: Hands-on activities and role-playing exercises to practice neuro-marketing techniques and develop actionable strategies for enhancing marketing effectiveness and driving revenue growth.