Name: Understanding Customer Behavior through Neuroscience
Brand: Top Neurologist Dubai
Price: 100.0 AED
Availability: InStock

Understanding Customer Behavior through Neuroscience

INSIDE THE CUSTOMER’S MIND

Course Facilitator : Dr Sweta Adatia - Multi Gold Medalist

Last updated 29-04-24

UAE

Introduction to Neuromarketing: Exploring the intersection of neuroscience and marketing and its relevance in understanding consumer behavior.
Cognitive Processes: Understanding how the brain processes information, including attention, perception, and memory, and its implications for marketing strategies.
Neuropsychology of Decision Making: Examining the neural mechanisms underlying decision-making processes and the role of emotions and cognitive biases in consumer behavior.
Practical Applications: Discussing real-world examples of how neuromarketing research is conducted and its impact on product development, branding, and advertising.

The Emotional Brain: Exploring the role of emotions in decision making and their influence on brand perception and purchase decisions.
Neurobiology of Emotions: Understanding the neural pathways involved in emotional processing and their implications for marketing and advertising.
Social Influence and Consumer Behavior: Investigating the neural basis of social influence and its impact on consumer preferences, including social proof, peer recommendations, and social media influence.
Case Studies and Applications: Analyzing case studies that demonstrate the effective use of emotional appeals in advertising and branding and discussing strategies for leveraging emotional triggers to enhance customer engagement and loyalty.

Neuro-inspired Marketing Campaigns: Exploring case studies and examples of successful marketing campaigns that leverage insights from neuroscience, including sensory marketing, pricing strategies, and persuasive messaging.
Consumer Engagement and Experience Design: Discussing how neuroscience principles can be applied to enhance customer experiences across various touchpoints, including websites, mobile apps, retail environments, and customer service interactions.
Neuromarketing in Digital Marketing: Examining the role of neuroscience in digital marketing channels such as social media, email marketing, and search engine optimization, and discussing strategies for optimizing digital marketing efforts based on neuroscientific principles.
Implementing Neuromarketing Insights: Practical guidance on how to integrate neuromarketing insights into marketing strategies and campaigns, including tips for conducting consumer research, A/B testing, and measuring the effectiveness of neuromarketing interventions.
Project Work: Collaborative projects where participants apply neuromarketing principles to develop marketing strategies, create marketing materials, or analyze real-world marketing campaigns using neuroscience techniques.

Instructor

DR SWETA ADATIA.

Top Neurologist in Dubai

Understanding Customer Behavior through Neuroscience

370+ Reviews
13 Gold Medalist Neurologist
MBBS, MD, DNB, FACP(USA), MBA(Cambridge)
5 Courses

Dr Sweta Adatia is a young and dynamic Neurologist .

She has over 50 publications in various medical journals. She is highly scientific and till date has touched over 50,000 lives. She has two books and couple of chapters in stroke and Neurology. She is specialized in treating Strokes and Migraines.

She has worked in over 5 continents serving patients. She is an excellent speaker, coach and trainer. She is invited on TEDx. She is the author of the book – Future Ready Now, a cutting edge Neuroscience based exploration of the career options.